All-In Hosts' $1200 Tequila: Instant Sellout at Star Party

The $1,200 Tequila Saga: A Tech Journalist’s Take on Supply Chains and Digital Trust That Awkward Moment When Your $1,200 Tequila Is 5 Months Late Look, let me be honest. When I first saw the headlines about the Besties All-In tequila finally shipping after a five-month delay, my initial thought wasn’t about the taste of the spirit. It was, “Oh boy, here we go again.” As someone who’s spent 8+ years diving deep into the trenches of emerging technologies, I’ve seen countless startups and even established brands stumble on the basics. This isn’t just about a fancy bottle of booze; it’s a glaring spotlight on underlying operational shortcomings that any business, tech or otherwise, can fall prey to. ...

November 14, 2025 · 8 min · Jithin Joseph