Brands' April Fools' Fails: A Digital Disaster
April Fools’ Day 2026: The Best and Cringiest Pranks – A Tech Journalist’s Take Honestly, there are some days on the internet that just… make you want to unplug. And April Fools’ Day, bless its chaotic heart, has become one of them. Back in 2018, Chaim Gartenberg hit the nail on the head, pointing out that brands and a holiday dedicated to hoaxes are a combustible mix. Fast forward to 2026, and with the ubiquity of social media, and especially AI chatbots, companies have a stark choice: participate, or… well, don’t. ...